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Alfajores Odara
Branding: Strategy, Verbal Universe, Visual Identity, Packaging.
Porto Alegre, Brasil. 2016.
Alfajores Odara é uma empresa de jovens empreendedores que cansaram dos seus trabalhos tradicionais na cidade grande e possuíam o desejo de morar na praia, vivendo e trabalhando de uma maneira tranquila. Com a evolução e aumento da popularidade da empresa, os sócios sentiram a necessidade de que a identidade visual e as embalagens traduzissem melhor a essência da marca, assim como também perceberam a importância de profissionalizar as embalagens para estas conservassem mais adequadamente o produto para o aumento da sua durabilidade.
As novas embalagens desenvolvidas são a extensão da também nova identidade visual da marca. Elas buscam expressar tranquilidade, ponto-chave da marca, traduzida em um pôr do sol com vista para o mar de chocolate. Foi desenvolvido um conjunto de embalagens, sendo elas: unitária, caixa de 6 unidades e caixa de 12 unidades. Todas nas versões para chocolate preto e branco.
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S T U D I O B A H ® 2016
Head of Design: Felipe Ba.
Copywriting: Natália Porto
Design Team: Rafael Leão, João Pedro Escandiel, Lara Rei
Illustration: Alice de Castro
Photography: Duda Bussolin (Moropolo Studio)
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