![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/d16d41c0-50f7-4620-b7a6-6232f0ff3ea4_rw_1920.png?h=47f38de14057c6ca268aca5c0fd44e02)
Mercado Brasco
Strategy, Naming, Verbal & Visual identity, Illustration, Graphic Design.
Porto Alegre, 2013.
O mercado Brasco, situado em Porto Alegre/RS, nasceu da vontade dos empreendedores em resgatar os costumes interioranos, trazendo esta proximidade no relacionamento e no trato com os vizinhos, para a "cidade grande". Ser o ponto de encontro do bairro. Mais do que atender as necessidades de compra, o ideal era aproximar as pessoas.
Foi realizado um projeto de Branding completo para a marca, desde a estratégia e posicionamento do negócio, naming, identidade visual e verbal, embalagem e comunicação do mercado.
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/a4759f26-4de8-482d-a325-557f10c6ae87_rw_1920.png?h=9c51f1fcd10554fcd191364d3ecd623d)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/8563a21f-4733-4444-ae62-7205371cae7a_rw_1920.png?h=32e9b8603bfae48605f40322db6b25ec)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/67e228d2-6115-4a43-9e7c-7185422829c3_rw_1920.png?h=8bda9b403deced82e1fc6d6120b0f3c6)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/8c1773bc-cd93-4aa1-9b08-5357110623c9_rw_1920.png?h=3ffc07b0bd8f5cb9a7a76b9f209bc65a)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/2926f16b-8999-46a9-a34e-f32b9c9db320_rw_1920.png?h=d0ac62c9a938c4a8197775b0691313a3)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/10d49e18-4985-4bc2-a639-cb3ca993c6d1_rw_1920.png?h=319a91fba83029c7eeac73cdbef11fb7)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/663091ad-094e-49fb-96c8-65f5f0eb52cb_rw_1920.png?h=44e96f1581d0f5b7954dafb01f8f4d46)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/35c0979e-cb6a-4656-91bc-d64edff97239_rw_3840.png?h=9060e7f3afb12a1bd68708ccb99efab0)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/e2e457e5-6f02-4f8d-8ca3-9a1a7737960a_rw_1920.png?h=08e15307bb21763d8e62286102d5723c)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/b220be8e-a71c-419a-bce9-bb2889697e7f_rw_1920.png?h=65938b1cd9fa728bc2135ac430a7ab6b)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/7dee5b57-19a3-4092-b75d-b70e1d222344_rw_1920.png?h=a7b44197296280ccaddba3bf4a374e42)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/a3568b01-f7e9-4fd8-a9e5-5e42a9c2ce68_rw_1920.png?h=355fe4bc873db9f5eea8c27ccd356225)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/3de86156-4987-4665-9913-1463cb6fa7d0_rw_1920.png?h=db0f65cd96792b4aa94d6990bd98eed3)
![](https://cdn.myportfolio.com/99191a0fdb35635fe68588669bd2b097/015e1638-68c9-4917-ae94-6cd0b1acab28_rw_1920.png?h=3a8d75f0c6a506a1699c304a40d1053a)
S T U D I O B A H ® 2015
Head of Design: Gustavo Amaral & Pedro Loureiro
Strategy and Naming: Gustavo Amaral & Pedro Loureiro
Copywriting: Natália Porto
Design Team: Camila Sanzi, Felipe Ba., Lucas Mondadori
Illustration: Alice de Castro