Limited Edition: Packaging, Graphic Design, Illustration.
Porto Alegre, Brasil, 2024
Maira Marques Chocolateliê é uma chocolateria artesanal localizada em Porto Alegre (Brasil), que tem inspiração nas clássicas e elegantes chocolaterias belgas. A marca lançou uma coleção limitada de barras de chocolate em nove sabores especiais – desde o clássico “ao leite” até o chocolate gold com flocos caramelizados e flor de sal. As embalagens ganharam vida através de ilustrações em pintura digital, explorando formas abstratas e nuances orgânicas relacionadas a cada variação de sabor. Repletas de texturas visuais que despertam diferentes sensações a cada tipo de produto, as embalagens convidam o olhar ao toque, reforçando a experiência artesanal desde o primeiro contato com o público.
Maira Marques Chocolateliê is an artisanal chocolate shop located in Porto Alegre (Brazil), inspired by the classic and elegant Belgian chocolate shops. The brand has launched a limited collection of chocolate bars in nine special flavors – from the classics to the gold chocolate with caramelized flakes and fleur de sel. The packaging was brought to life through digital painting illustrations, exploring abstract shapes and organic nuances related to each flavor variation. Full of visual textures that awaken different sensations for each type of product, the packaging invites the eye to touch, reinforcing the artisanal experience from the first contact with the audience.
STUDIOBAH
Copyright © 2024Creative Director: Felipe B. Amaral
Verbal Universe: Manuella Graff
Design Team: Ricardo Franco
Illustration: Thomas Becke
Photography: Alecsander Portilio
Verbal Universe: Manuella Graff
Design Team: Ricardo Franco
Illustration: Thomas Becke
Photography: Alecsander Portilio