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Pavioli
Branding: Strategy, Visual Identity, Graphic Design, Packaging, Social Media.
Porto Alegre, Brasil, 2020.
A Pavioli é uma tradicional empresa do Rio Grande do Sul, fundada em 1968, especializada na produção de massas frescas. Uma marca que faz parte da memória dos gaúchos, associada a diferentes momentos da vida das pessoas. Nos últimos anos a empresa passava por um processo de transição de gerações e precisava se reerguer no mercado. Neste cenário, tornou-se a prova viva de que grandes indústrias também se reinventam. A partir de um mergulho na história da marca, foi realizado um trabalho de reposicionamento estratégico e redesenho de marca e de embalagens. Como resultado, apresenta-se uma nova marca e um grande conjunto de embalagens que resgatam a história e a essência dos 52 anos, preparando o caminho para novas memórias de uma grande empresa.
Pavioli is a traditional company from Rio Grande do Sul, founded in 1968 and specialized in the production of fresh pasta. A brand that is part of the gauchos' memory, associated with different moments in people's lives. In recent years, the company has gone through a generation transition process and needed to rebuild itself in the market. In this scenario, it has become living proof that large industries can also reinvent themselves. From a dive into the brand's history, a strategic repositioning and a brand and packaging redesign was developed. As a result, a new brand and a large set of packaging were presented that recall the history and essence of 52 years, paving the way for new memories of a great company.
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S T U D I O B A H ® 2020
Creative Director: Felipe B. Amaral
Strategy: Natália Athayde Porto
Design Team: Bianca Groff, Camila Sanzi, Gabriela Chrusciel,
Maria Laura Jeremias, Rafael Poloni, Ronald Zanardi
Typography: Fábio Haag
Social Media: Luiza Protas
Photography: Duda Bussolin, Alexandre Pico
Video: Luis Villanova
3D: Renan Stein
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